One Day Sale Ad Spots
In partnership with Belk and RR Donnelley’s Studio W26 in Pineville, N.C., Xplore served as executive producer and provided all production services for Belk’s “One Day Sale” campaign. Together we developed an overall production plan to produce and deliver 30 and 15-second adverting spots on a monthly basis. Over a three-year period the team produced and delivered more than 50 individual spots. The studio-based apparel and product footage was shot at Belk’s in-house, RR-Donnelley-managed studio, with post production by Xplore in Connecticut.